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Analytics and Metrics

Earlier

Mirror mirror on the wall, who’s the smartest speaker of them all? Amazon’s Alexa says she likes “all AIs.” Google Assistant can see the good in others, too, noting Alexas’s nice attributes, sexy blue lights and soothing voice. Apple’s Siri wouldn’t be caught dead answering that question. “Let’s talk about you, [...]

sab, Feb 17, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
SEO World Ranking 2018

When we analyze the state of search, we normally look at specific national markets. That’s because each country’s Google index has its own algorithm, tailored to the behavior of its users. But sometimes it’s good to zoom out and take a global perspective. The Searchmetrics SEO World Rankings show which [...]

mer, Feb 14, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Most anyone with experience in content marketing has heard the adage that content marketing is a marathon, not a sprint. As humans, we love to get ahead of ourselves despite the endless slew of cliches and parables:  ‘don’t count your chickens before they hatch’; ‘Don’t try to walk before you [...]

lun, Feb 12, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

SEO is an exciting marketing field because it is the point where you can engage with your customers based on their needs through search engines like Google and Bing. SEO is the art of understanding how to interpret data, the science of optimizing content based on that data, and [...]

mar, Feb 06, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Google-Shopping-Blog

In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these [...]

lun, Gen 29, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you haven’t heard of Bitcoin or the world of cryptocurrency, you’ve been living under a rock. The digital currency craze has moved out of the shadowy world of money launderers and other bad actors into the mainstream. Now, cryptocurrencies are just about on everyone’s wishlist as a means for getting rich quick. In [...]

mer, Gen 24, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and [...]

lun, Gen 22, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search. Webmasters and SEOs take heed: you’re key to helping provide [...]

mar, Gen 16, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
blog-fresh-content

Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and even fewer want content that’s lost its freshness by the time it’s ready for publication. Read on to find out [...]

gio, Gen 11, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make countermoves, and new marketing innovations blow your best intentions to pieces. Don’t count on 2018 to be different. In the [...]

mar, Gen 09, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
search-trends-2018

Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year [...]

mar, Dic 19, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
blog_cover_javascript-550x400

Traditionally, search engines have only read and rendered the HTML code of a website. This meant that optimizing the HTML code was what SEOs had to focus on. What does it mean for search engine optimization if the Googlebot is now also able to crawl and index JavaScript? We asked [...]

lun, Dic 11, 2017
Source Search Metrics Category: ANALYTICS AND METRICS