Bologna 40125, Italy
+39 347 517 719
info@htware.it

Analytics and Metrics

Earlier

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout ...

The post Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish appeared first on Searchmetrics SEO Blog.

[...]
gio, Set 20, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, ...

The post Spotting Low-Hanging Fruits with an SEO Dashboard appeared first on Searchmetrics SEO Blog.

[...]
gio, Set 20, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Blockchain is in the news. All the time. The buzz around the technology hasn’t gone away, even as crypto currencies like Bitcoin fluctuate and ...

The post 7 Ways to Build Your Brand with Blockchain Marketing appeared first on Searchmetrics SEO Blog.

[...]
lun, Set 17, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you want to perfectly serve the needs and interests of your users, you need a clear content strategy.  In this article, I would ...

The post How to Generate Persona-Based Content for Organic Search appeared first on Searchmetrics SEO Blog.

[...]
gio, Set 13, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site ...

The post Unwrapping the Secrets of SEO: The Ultimate Guide to Website Speed – Part 3 appeared first on Searchmetrics SEO Blog.

[...]
mar, Set 04, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

As content marketers, you’re tasked with creating content that squashes the competition and brings in more organic traffic. Coming up with unique ideas is ...

The post 3 Hacks to Boost your Content Marketing appeared first on Searchmetrics SEO Blog.

[...]
lun, Set 03, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Winning “Position 0” is often considered as the one of the biggest and most promising SEO achievements in 2018. Within the ever-changing landscape of ...

The post How to target and achieve Google Featured Snippets: 36 Questions & Answers appeared first on Searchmetrics SEO Blog.

[...]
gio, Ago 30, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Speed Matters both for Users and SEO: Nobody wants to wait several seconds for a website to load. Users would rather leave your site ...

The post Unwrapping the Secrets of SEO: The Ultimate Guide to Website Speed – Part 2 appeared first on Searchmetrics SEO Blog.

[...]
mar, Ago 28, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Many of you know Alexa, Cortana and Watson, but have you heard of Lisa, Erica or Lieutenant Judy Hopps? Probably not. That is, unless ...

The post Memo to the Modern Marketer: A Conversation about the Cleverness of Chatbots appeared first on Searchmetrics SEO Blog.

[...]
lun, Ago 27, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are ...

The post Unwrapping the Secrets of SEO: Action Items to Overcome Roadblocks as an SEO Consultant appeared first on Searchmetrics SEO Blog.

[...]
mar, Ago 21, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control [...]
mar, Lug 17, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything? Welcome to what Tealium calls “Data Layer Enrichment”.  We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which [...]
ven, Giu 15, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS