Earlier

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov [...]

mer, Mag 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers [...]

mar, Mag 16, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Top .com Domains in China, Searchmetrics

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, [...]

gio, Mag 04, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at [...]

mar, Mag 02, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail. There are so many facets of an app that need to be managed in order to consider it a [...]
mar, Apr 25, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Agile Content Development

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition.

For years, we’ve been stuck with [...]

mar, Apr 25, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Unwrapping_Secrets_SEO

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment [...]

mer, Apr 19, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Searchmetrics paid vs organic search

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, [...]

lun, Apr 10, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
ORM-blog-searchmetrics-whitepaper

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s [...]

gio, Mar 30, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
01_02_Google_vs_Baidu-SERP

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know [...]

gio, Mar 23, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
human-machine interaction

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that [...]

mar, Mar 21, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Unwrapping_Secrets_SEO

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users [...]

mar, Mar 14, 2017
Source Search Metrics Category: ANALYTICS AND METRICS