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Analytics and Metrics

Earlier

Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to ...

The post From Speed Update to Lighthouse Insights: Expert Voices on Google Page Speed Optimization appeared first on Searchmetrics SEO Blog.

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mar, Nov 13, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care what sites you [...]
mar, Nov 13, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

For online retailers, getting your holiday season right is about a lot more than finding the right Turbo Man figure and avoiding a last-minute ...

The post SEO Holiday Triage – Getting your Wishlist sorted early appeared first on Searchmetrics SEO Blog.

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mar, Nov 06, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and ...

The post SEO Factor Linguistics: A Scientific Approach to Creating High-Performing Content appeared first on Searchmetrics SEO Blog.

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mar, Ott 30, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how ...

The post Click or Treat: 3+2 Content Strategies Guaranteed to Scare Users Away appeared first on Searchmetrics SEO Blog.

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gio, Ott 25, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

The German Q&A platform, gutefrage (www.gutefrage.net), has one of the biggest online audiences in Germany – and yet in the past it has often ...

The post How gutefrage successfully turned its SEO strategy around appeared first on Searchmetrics SEO Blog.

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lun, Ott 22, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Advertising is everywhere – on average, we see between 4,000 and 10,000 advertising messages every day. With communication taking place to such an excess, ...

The post How to use personas to create more relevant content appeared first on Searchmetrics SEO Blog.

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gio, Ott 18, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you don’t review your content, then you don’t know its value. You don’t know what is doing well. In all likelihood, this means ...

The post Content Audits: A path to discover your potential and reach your goals appeared first on Searchmetrics SEO Blog.

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gio, Ott 04, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources ...

The post When Search meets Social: Google And WeChat behind China’s Great Firewall appeared first on Searchmetrics SEO Blog.

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lun, Ott 01, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Like a train pulling out of a station, Google’s long-awaited mobile-first initiative represents a journey to new places. After the confirmation of the rollout ...

The post Unwrapping the Secrets of SEO: Google Mobile-First Rollout Creates Opportunity to Profit or Perish appeared first on Searchmetrics SEO Blog.

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gio, Set 20, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you want to report on the success of your SEO campaigns within your company, and you want to develop a data-driven SEO strategy, ...

The post Spotting Low-Hanging Fruits with an SEO Dashboard appeared first on Searchmetrics SEO Blog.

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gio, Set 20, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control [...]
mar, Lug 17, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS