Earlier

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look [...]

mar, Ago 22, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Google-Home-Survey-Blog, Searchmetrics

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what [...]

mar, Ago 15, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of [...]

gio, Ago 10, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours. Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand. With the onset of the digital workplace transformation, organizations are discovering [...]
mar, Ago 01, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets [...]

mar, Lug 25, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
SEO-Visibility-growth-dictionaries, Searchmetrics

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been [...]

lun, Lug 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Travel Ranking Factors infographic Excerpt

It’s that time of year when the search volume for the term “last minute” peaks, known to travelers in many time zones as “summer.” But for travel industry webmasters, now isn’t the time to head to the sandy shores. It’s never too late to optimize your website and improve your Google rankings. Our [...]

mer, Lug 12, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator [...]

mar, Lug 11, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Pepsi Brand in China, Searchmetrics

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why [...]

mar, Giu 20, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted [...]

mar, Giu 13, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Searchmetrics-FinanceRF-blog

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content [...]

mer, Giu 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then [...]
mar, Mag 30, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS