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Pepsi Brand in China, Searchmetrics

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why [...]

mar, Giu 20, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted [...]

mar, Giu 13, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Searchmetrics-FinanceRF-blog

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content [...]

mer, Giu 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then [...]
mar, Mag 30, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov [...]

mer, Mag 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers [...]

mar, Mag 16, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Top .com Domains in China, Searchmetrics

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, [...]

gio, Mag 04, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at [...]

mar, Mag 02, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail. There are so many facets of an app that need to be managed in order to consider it a [...]
mar, Apr 25, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Agile Content Development

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition.

For years, we’ve been stuck with [...]

mar, Apr 25, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Unwrapping_Secrets_SEO

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment [...]

mer, Apr 19, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Searchmetrics paid vs organic search

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, [...]

lun, Apr 10, 2017
Source Search Metrics Category: ANALYTICS AND METRICS