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Baidu Raven H

The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes directly from Baidu – and the artificial intelligence it is based on is already used in more than 100 different smart devices.  In this article in the [...]

mar, Nov 28, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
searchmetrics-summit_2017-11_02

Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of top industry experts speaking across two parallel tracks, with the venue filled with SEO experts, online professionals and content marketers.

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gio, Nov 23, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Olaf-Kopp---How-does-Googles-Knowledge-Graph-work550

The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our [...]

gio, Nov 16, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Ranking-Factors-Health-extract

It’s that time of the year, when the creepy-crawlies hit us with viruses, bugs and winter blues. For the online health industry, it’s just as important not to catch the contagion that could bring your website Visibility down for the count. That why we decided to accompany this year’s Searchmetrics [...]

mer, Nov 15, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Part 2 of “Get more Product Data into Google or Adobe Analytics“ The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real [...]
mar, Nov 14, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
blog_cover_google-updates-550x400

With its “User Localization Update,” local search gains increased relevance when using Google’s search engine. Whatever Top-Level Domain you are using (Google.com, Google.co.uk etc.), users will now be shown search results based on their current physical location. We asked a few experts to find out what this means for search [...]

lun, Nov 13, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
suxeedo-content-that-performs

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of this content is really reaching its target audience. How much is actually relevant? In this installment of Unwrapping the Secrets of [...]

mar, Nov 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Let’s face it, content marketing can be a frightening business. It’s often hard to measure how much your earned media content reaches and resonates with  targeted audiences. Any little slip-up can make you a member of the walking dead. For Halloween, we’re serving up a few Searchmetrics tips on how [...]

lun, Ott 30, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

It’s top of the 9th, with two outs and two men on base. Who will win the World Series? There’s plenty of odds-makers out there who might give a betting man or woman a chance at predicting just that. Here at Searchmetrics, we think of numbers in a different way. [...]

lun, Ott 23, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine [...]
gio, Ott 19, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and [...]

mar, Ott 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s [...]

gio, Ott 05, 2017
Source Search Metrics Category: ANALYTICS AND METRICS