Earlier

Milestones such as the Knowledge Graph, Hummingbird and RankBrain have helped bring Google a few steps closer to becoming a perfect search engine. Statistics, semantic theories and structures, and machine learning all play an important role. In the latest Unwrapping the Secrets of SEO, guest author Olaf Kopp examines aspects of semantics and [...]

mar, Ott 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Almost every search term is an implicit or explicit question. With voice search and mobile devices, it is even more important for Google to be able to identify search queries and the user intent or meaning behind them. This helps the search engine provide search results that precisely match the user’s [...]

gio, Ott 05, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. [...]

gio, Set 28, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Media-Ranking-Factors

In Searchmetrics’ first-ever report on industry-specific ranking factors for the online media and publishing industry, we present an analysis of the more important processes for achieving high-ranking in Google search results. And for the first time, we’ve also conducted a comprehensive investigation into adoption of Accelerated Mobile Pages (AMP). Read [...]

mar, Set 26, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it. But it is not the best solution for all cases, as 7-8% of users block it (on our site at least). I remember how excited I was [...]
mar, Set 26, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
sapita-ansari

On 13th and 14th September 2017, the Koelnmesse (Cologne Expo) in Germany was once again home to the Digital Marketing Exposition and Conference (dmexco). We were on site picking up some of the vibe of the expo, and have compiled a summary of opinions and views from some of the [...]

lun, Set 18, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Searchmetrics-Content-Experience-Blog-header

One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, [...]

mer, Set 06, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look [...]

mar, Ago 22, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Google-Home-Survey-Blog, Searchmetrics

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what [...]

mar, Ago 15, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of [...]

gio, Ago 10, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours. Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand. With the onset of the digital workplace transformation, organizations are discovering [...]
mar, Ago 01, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets [...]

mar, Lug 25, 2017
Source Search Metrics Category: ANALYTICS AND METRICS