Earlier
01_02_Google_vs_Baidu-SERP

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know [...]

gio, Mar 23, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
human-machine interaction

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that [...]

mar, Mar 21, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Unwrapping_Secrets_SEO

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users [...]

mar, Mar 14, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Making WhiteHouse.Gov great again

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the [...]

mar, Mar 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Research-Cloud-China

Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely [...]

gio, Mar 02, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few). In order to make the best [...]
mar, Feb 28, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Searchmetrics Explores the Frontiers of Search

“What should I write about?”  

Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write [...]

mar, Feb 21, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be [...]
mar, Feb 21, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Searchmetrics - Google Phantom 5 Update

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory [...]

mer, Feb 15, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do [...]
mar, Feb 14, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Searchmetrics eCommerce RF cover

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus [...]

gio, Feb 09, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Data shows regional and global differences in searches for Valentine's day

“Will you be my Valentine?”

The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out [...]

mar, Feb 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS