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Searchmetrics Explores the Frontiers of Search

“What should I write about?”  

Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write [...]

mar, Feb 21, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
One of the most difficult analytical challenges facing digital publishers is measuring the effect of quality on revenue and profits. Quality is a characteristic, much like beauty, that is in the eye of the beholder. What counts as quality content and an excellent user experience to one reader may be [...]
mar, Feb 21, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Searchmetrics - Google Phantom 5 Update

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory [...]

mer, Feb 15, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
The “Marketing Channel” is the main entry point for any analysis on digital campaign performance in today’s Web Analytics world. But how good is a channel if you can only see how much money it earned you, but not how much you spent on it? Both Google and Adobe Analytics do [...]
mar, Feb 14, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Searchmetrics eCommerce RF cover

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus [...]

gio, Feb 09, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Data shows regional and global differences in searches for Valentine's day

“Will you be my Valentine?”

The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out [...]

mar, Feb 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS

In the world of search engine optimization, one cardinal rule is to never rest on past successes. Tactics that score today could lead to fumbles tomorrow as Google, Apple and other global search engine providers constantly change the rules of the game. Good technical SEO gets you online. Great data-optimized [...]

mar, Feb 07, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Location, location, location

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to [...]

mar, Gen 31, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Web analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque. Below are some web analytics highlights of 2016 as well as my thoughts on what [...]
mar, Gen 24, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
rising_falling_stars_2016

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.”

These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals [...]

mer, Gen 18, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
SEO_World_Rankings

To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their [...]

mar, Gen 17, 2017
Source Search Metrics Category: ANALYTICS AND METRICS
Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the [...]
mar, Gen 17, 2017
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS