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Analytics and Metrics

Earlier

This year, we’ve been talking a lot about niche ranking factors, with Searchmetrics Founder, Marcus Tober, holding talks at numerous SEO conferences, and our ...

The post Niche Ranking Factors FAQ appeared first on Searchmetrics SEO Blog.

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gio, Dic 13, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Continuous learning, iterating and testing, as well as the ambition to keep up with the ever-changing world of digital marketing is what defines a ...

The post Next Level Digital Expertise – Recap of the 1st Searchmetrics Digital Expert Week appeared first on Searchmetrics SEO Blog.

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lun, Dic 10, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads ...

The post Google Shopping 2018: Does more Competition mean fair Competition? appeared first on Searchmetrics SEO Blog.

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mer, Dic 05, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

With the year 2018 coming to a close, it’s time to recall the past, recap the highlights and look into the future. For this ...

The post SEO & Content in 2019 and beyond – The Online Marketer’s Wishlist appeared first on Searchmetrics SEO Blog.

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mar, Dic 04, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

There aren’t many companies that are still completely resisting digital transformation. Because any that are probably went extinct a while ago. But this doesn’t ...

The post Digital Transformation: 7 Mistakes you Might be Making appeared first on Searchmetrics SEO Blog.

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gio, Nov 29, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

The holiday season sees marketing departments everywhere investing heavily in paid advertising, both on- and offline, as they compete for shoppers’ attention. However, as ...

The post Ranking Factors for Retailers: Getting your Shop to the Top appeared first on Searchmetrics SEO Blog.

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gio, Nov 22, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Update November 13th, 2018: According to official Google Page Speed Insights Release Notes, Google Lighthouse Data is now used as the analysis engine to ...

The post From Speed Update to Lighthouse Insights: Expert Voices on Google Page Speed Optimization appeared first on Searchmetrics SEO Blog.

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mar, Nov 13, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care what sites you [...]
mar, Nov 13, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

For online retailers, getting your holiday season right is about a lot more than finding the right Turbo Man figure and avoiding a last-minute ...

The post SEO Holiday Triage – Getting your Wishlist sorted early appeared first on Searchmetrics SEO Blog.

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mar, Nov 06, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

If you think emotions aren’t important when writing texts, you’re wrong: Google, Amazon, Apple and Facebook are increasingly turning to emotional, multi-dimensional communication and ...

The post SEO Factor Linguistics: A Scientific Approach to Creating High-Performing Content appeared first on Searchmetrics SEO Blog.

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mar, Ott 30, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

A guest article by Gidon Wagner, Wortliga.de – Let’s face it, content marketing can be a frightening business. It’s often hard to measure how ...

The post Click or Treat: 3+2 Content Strategies Guaranteed to Scare Users Away appeared first on Searchmetrics SEO Blog.

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gio, Ott 25, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control [...]
mar, Lug 17, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS