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Analytics and Metrics

Earlier
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control [...]
mar, Lug 17, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

Who needs little things like the $700 billion US shoppers spend over the holidays when you’re Amazon? Four months before the traditional holiday shopping season kicks off, ...

The post Memo to the Modern Marketer: It’s Beginning to Look a Lot Like an Online Christmas appeared first on Searchmetrics SEO [...]

lun, Lug 16, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now ...

The post Google Speed Update: Load Time is a Mobile Ranking Factor appeared first on Searchmetrics SEO Blog.

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mar, Lug 10, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you ...

The post Pulse: A Synergy of Bits and Brains Steepens Your Digital Learning Curve appeared first on Searchmetrics SEO Blog.

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lun, Lug 02, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you ...

The post Pulse: A Synergy of Bits and Brains Focuses on Businesses’ Core Values to Generate Growth appeared first on Searchmetrics SEO [...]

gio, Giu 21, 2018
Source Search Metrics Category: ANALYTICS AND METRICS

Our whitepaper on Universal Search 2018, published earlier this year, established benchmark values for ten of the most important types of universal search integrations, including ...

The post Universal Search: Diving Deep into the Facts and Figures for Five Industries appeared first on Searchmetrics SEO Blog.

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mar, Giu 19, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything? Welcome to what Tealium calls “Data Layer Enrichment”.  We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which [...]
ven, Giu 15, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you ...

The post Pulse: A Synergy of Bits and Brains Makes Content Customers the Best Experts appeared first on Searchmetrics SEO Blog.

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gio, Giu 14, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Tealium’s “Universal Data Hub” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever [...]
mar, Giu 12, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that ...

The post Memo to the Modern Marketer: A Tour of Searchmetrics For Content Marketers appeared first on Searchmetrics SEO Blog.

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lun, Giu 11, 2018
Source Search Metrics Category: ANALYTICS AND METRICS
Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31% year over year, with no end in sight.  To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This [...]
gio, Mag 31, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS

Even experienced SEOs are sitting up and taking notice: Is domain splitting the new big thing in SEO? The story of the erstwhile web ...

The post Unwrapping the Secrets of SEO: How About.com Got Its Groove Back With Domain Splitting appeared first on Searchmetrics SEO Blog.

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mer, Mag 23, 2018
Source Search Metrics Category: ANALYTICS AND METRICS