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Analytics and Metrics

Earlier
Google Analytics contains dozens of features and hundreds of reports. What if you could discover a basic set of features that are useful for every website? I have actively worked with Google Analytics for almost 10 years now and there a couple of features I see coming back every time [...]
mar, Giu 28, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
mobilegeddon2-mobile-friendly-here-to-stay

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all.

Let’s [...]

mer, Giu 15, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
content-seo-social-media-make-life-easier

Looking to reduce costs when marketing online?

Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as [...]

mer, Giu 08, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
failing-to-scale

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone.

Making such [...]

ven, Giu 03, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
win-the-dating-app-game

Choosing a mobile app can be like going on an amazingly bad first date.

At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and [...]

gio, Mag 26, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
read-my-lips-voice-search-wins
by Holly Miller and Sebastien Edgar  

If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search.

But before you decide which voice assistant should get your final rose, [...]

mar, Mag 24, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
the-great-keyword-battles
“Know your enemy and know yourself and you can fight a hundred battles without disaster.”

- Sun Tzu

Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique [...]

gio, Mag 19, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
google-doesn't-want-you-to-read-this

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in [...]

mar, Mag 17, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
using-data-to-help-save-the-world

At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better.

Data scientist Abhishek Thakur recently [...]

gio, Mag 12, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
strengthening-search
by Tyson Stockton and Sebastien Edgar 

When Google evolves, search quakes.

As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, [...]

mer, Mag 11, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
make-the-bestseller-list-with-relevancy

“Google, what’s the best article that describes proof and relevant terms in search?”

In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search.

Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results [...]

mar, Mag 10, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
GE_EmojiScience

collision | kəˈliZHən/ | noun

an instance of one moving object or person striking violently against another.

Synonyms: crash, accident, impact, smash, bump, hit, fender bender, wreck, pileup

An  event of two or more records being assigned the same identifier or location in memory.

From the definition above, Collision sounds like [...]

ven, Mag 06, 2016
Source Search Metrics Category: ANALYTICS AND METRICS