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Analytics and Metrics

Earlier
Tedious and unsexy, but extremely useful: Getting campaign cost data into your Web Analytics tool allows you to evaluate the performance of your online marketing end-to-end without having to resort to unsexy workarounds. At siroop.ch, we tested funnel.io, a Swedish tool that promises to import all your campaign cost data automatically [...]
mar, Ago 09, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many [...]
mar, Ago 02, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
This is a follow-up to an article, “Why do Subscribers Subscribe?”, posted on Web Analytics World in March. The key insight from that article was that engagement with content and the community around that content was crucial for transitioning an anonymous user to a paying subscriber. Here, we discuss the [...]
mar, Lug 26, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
domain-authority-consolidation_dictionary.com-example
by Holly Miller and Sebastien Edgar  

A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we [...]

mar, Lug 12, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
If your online shop analytics stops with the order, it is stopping short. Some product groups like Fashion tend to have high return rates, so looking at refunds can give you a different view of your shop and marketing performance. At siroop.ch, a new Swiss online marketplace, we tried to [...]
mar, Lug 12, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
google-phantom4-550x412

This post was updated on July 11, 2016.

All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics [...]

ven, Lug 08, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
It’s no surprise to our regular readers that every six months we take some time to review their favourite posts, tweets and social content. What may come as a surprise is that we’re already halfway through 2016. I can’t believe it either! Every year seems to go by faster and [...]
mar, Lug 05, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Google Analytics contains dozens of features and hundreds of reports. What if you could discover a basic set of features that are useful for every website? I have actively worked with Google Analytics for almost 10 years now and there a couple of features I see coming back every time [...]
mar, Giu 28, 2016
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
mobilegeddon2-mobile-friendly-here-to-stay

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all.

Let’s [...]

mer, Giu 15, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
content-seo-social-media-make-life-easier

Looking to reduce costs when marketing online?

Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as [...]

mer, Giu 08, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
failing-to-scale

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone.

Making such [...]

ven, Giu 03, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
win-the-dating-app-game

Choosing a mobile app can be like going on an amazingly bad first date.

At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and [...]

gio, Mag 26, 2016
Source Search Metrics Category: ANALYTICS AND METRICS