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Analytics and Metrics

Earlier
read-my-lips-voice-search-wins
by Holly Miller and Sebastien Edgar  

If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search.

But before you decide which voice assistant should get your final rose, [...]

mar, Mag 24, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
the-great-keyword-battles
“Know your enemy and know yourself and you can fight a hundred battles without disaster.”

- Sun Tzu

Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique [...]

gio, Mag 19, 2016
Source Search Metrics Category: ANALYTICS AND METRICS
google-doesn't-want-you-to-read-this

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in [...]

mar, Mag 17, 2016
Source Search Metrics Category: ANALYTICS AND METRICS