Earlier
marketingfoundations1.jpg

Posted by MiriamEllis

It’s never fun being the bearer of bad news.

You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling [...]

lun, Dic 11, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)
What do Google's now, longer snippets mean for SEO?

Posted by randfish

Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

[...]

ven, Dic 08, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)

Before I warn you not to eat cheese because you may die in your bedsheets, I’m obliged to check that it isn’t any of the following:

Complete coincidence - Is it possible that so many datasets were compared, that some were bound to be similar? Why, that’s exactly what

Posted by Tom.Capper

Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities.

In this post, I’m [...]

gio, Dic 07, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by Trevor-Klein

This blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card [...]

mer, Dic 06, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)
islandfinal.jpg

Posted by MiriamEllis

You own, work for, or market a business, but you don’t think of yourself as a Local SEO.

That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, [...]

lun, Dic 04, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)
Designing a page's content flow to maximize SEO opportunity

Posted by randfish

Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's [...]

ven, Dic 01, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by tombennet

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.

The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any [...]

mer, Nov 29, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)

Sales collateral

As I mentioned at the beginning of this post, many of our leads view the case studies on our site right before contacting us about working together. Once that initial contact is made, we don’t stop showing off our case studies.

We keep a running “best of” list of stats from our case studies, which allows us to quickly pull compelling stats to share in written and verbal conversations. Our pitch and proposal decks feature bite-sized versions of our case studies.

Consider how you can incorporate case studies into various touch points throughout your sales process and make sure the case studies you share align with the industry and goals of whoever you're speaking with.

I’ve shared a few of my favorite ways to repurpose case studies here but there are at least a dozen other applications, from email marketing to webinars to gated content to printed marketing materials. I even link to our case studies page in my email signature.

case study email.png

My last bit of advice: Don’t expect immediate results. Case studies typically pay off over time. The good news is it’s worth the wait, because case studies retain their value – we’re still seeing leads come in and getting links to case studies we created three or more years ago. By extending their lifespan through repurposing, the case studies you create today can remain an essential part of your marketing strategy for years to come.


Posted by kerryjones

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof [...]

mar, Nov 28, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by Dr-Pete

Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other [...]

lun, Nov 27, 2017
Source SEO Moz Blog Category: RANKING FACTORS (2)
USDS logo

A few months ago, I took a leave of absence from Google to do a stint with the US Digital Service. A lot of people know about the US Digital Service because they helped rescue the healthcare.gov website. But you might not realize that the US Digital Service [...]

gio, Gen 19, 2017
Source Matt Cutts Category: RANKING FACTORS (2)
ssd:private:var:folders:m2:wh1vdy452ps54mq15f_w0jlh0000gn:T:qJyinA:Google Chrome.png

Posted by Todd_McDonald

A steady rise in content-related marketing disciplines and an increasing connection between effective SEO and content has made the benefits of harnessing strategic content clearer than ever. However, success isn't always easy. It's often quite difficult, as I’m sure many of you know.

A number [...]

mar, Set 13, 2016
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by MiriamEllis

Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, "Best green chile ever!!", "Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili," "My go-to for great huevos [...]

lun, Set 12, 2016
Source SEO Moz Blog Category: RANKING FACTORS (2)