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SEO Ranking Factors (2)

Earlier

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

[...]

ven, Nov 16, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by Emily.Potter

Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has [...]

mer, Nov 14, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by tomcasano

If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.

To grow your organic [...]

mar, Nov 13, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by willcritchlow

Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this [...]

ven, Nov 09, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by MiriamEllis

Everything your brand does in the new year should support just one goal: better local customer service.

Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time [...]

lun, Nov 05, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)
Matt Cutts wears a crab-like Halloween costume

Do you need something to cheer you up? You got it:

I should explain this costume a little bit. At the US Digital Service, we do a thing called “crab claws.” Crab claws is like visual applause–you pinch your fingers up and down to say “great job” or “congratulations” or [...]

dom, Nov 04, 2018
Source Matt Cutts Category: RANKING FACTORS (2)
How do sessions work in Google Analytics?

Posted by Tom.Capper

One of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.

In this [...]

ven, Nov 02, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by KristinTynski

The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

Getting these links is not possible via:

Link exchangesBuying linksPrivate Blog Networks, or PBNsComment linksPaid native content or sponsored postsAny [...]
lun, Ott 29, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by BritneyMuller

Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs [...]

ven, Ott 26, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by DarrenKingman

Content link building: Are infographics still the highest ROI format?

Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are.

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they [...]

mer, Ott 24, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)
Cindy movie star

Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to [...]

gio, Mar 08, 2018
Source Matt Cutts Category: RANKING FACTORS (2)

Last week, I passed my one year anniversary as head of the US Digital Service (USDS). So when Mr. Money Mustache asked for an interview, I was delighted to talk about some of the work that the USDS does. If you aren’t familiar with Mr. Money Mustache, he writes [...]

lun, Gen 22, 2018
Source Matt Cutts Category: RANKING FACTORS (2)