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SEO Ranking Factors (2)

Earlier

Posted by willcritchlow

When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares [...]

ven, Dic 14, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by MiriamEllis

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report

...but please don’t come away with the wrong storyline from this statistic.

As local brands and their marketers watch [...]

mer, Dic 12, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

You could then add in additional data sources. There’s no reason you couldn’t combine the above with volumes and competition metrics from other SEO tools. Consider including existing keyword ranking information or Google Ads data in this process. Keywords that convert well on PPC should do the same organically and should therefore be considered. Wil Reynolds talks about

Posted by matthew_jkay

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one [...]

mar, Dic 11, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by KameronJenkins

When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.

[...]

ven, Dic 07, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Moz’s Link Intersect tool will let you compare your site with up to 5 competitors. It’s totally up to you how many sites you want to evaluate at once. If you’re just getting started with link building, you may want to start with just one domain, as this should yield plenty of link opportunities to start with. If you’ve already been doing some link building, you have more time to dedicate to link building, or you’d just generally rather have more options to work with, go ahead and put in multiple domains to compare.

Step 3: Find link opportunities

Once you’ve input your domain and your competitor(s) domains, click “Find Opportunities.” That will yield a list of sites that link to your competitors, but do not link to you.

In this example, we’re comparing our client’s domain against two other domains: A (Isleta) and B (Sandia). In the “Sites that intersect” column, you will see whether Site A has the link, Site B has it, or if they both have it.

Step 4: The link selection process

Now that we have a list of link ideas from Isleta and Sandia’s backlink profiles, it’s time to decide which ones might yield good opportunities for our B&B. That’s right — just because something is in a competitor’s link profile doesn’t necessarily mean you want it!

View the referring pages

The first step is to drill down and get more detail about links the big resorts have. Select the arrow to expand this section and view the exact page the link is coming from.

In this example, both Sandia and Isleta have links from the root domain marriott.com. By using the “expand” feature, we can see the exact pages those links are located on.

Identify follow or no-follow

You can use the

Posted by MiriamEllis

This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.

When you’ve accomplished step one in your local search marketing, how do you take step two?

You already know that any local business you market has to have [...]

gio, Dic 06, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

*Note: Only blogs with complete ranking data were used in the study. We threw out blogs with missing data rather than adding arbitrary numbers.

And as always,

Posted by Jeff_Baker

Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today.

Again.

Back it on up...

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018.

We used a [...]

lun, Dic 03, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by Whitespark

In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we [...]

ven, Nov 30, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

And that, Moz friends, is what opportunity looks like. Get your meaningful local link building strategy in place in the new year, and prepare to leave ⅓ of your competitors behind, wondering how you surpassed them in the local and organic results.

The full report contains 30+ findings like this one. Rivet the attention of decision-makers at your agency, quote persuasive statistics to hesitant clients, and share this report with teammates who need to be brought up to industry speed. When read in tandem with the

Posted by MiriamEllis

A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are [...]

mer, Nov 28, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)

Posted by rjonesx.

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics [...]

mer, Nov 28, 2018
Source SEO Moz Blog Category: RANKING FACTORS (2)
Matt Cutts wears a crab-like Halloween costume

Do you need something to cheer you up? You got it:

I should explain this costume a little bit. At the US Digital Service, we do a thing called “crab claws.” Crab claws is like visual applause–you pinch your fingers up and down to say “great job” or “congratulations” or [...]

dom, Nov 04, 2018
Source Matt Cutts Category: RANKING FACTORS (2)
Cindy movie star

Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to [...]

gio, Mar 08, 2018
Source Matt Cutts Category: RANKING FACTORS (2)

Last week, I passed my one year anniversary as head of the US Digital Service (USDS). So when Mr. Money Mustache asked for an interview, I was delighted to talk about some of the work that the USDS does. If you aren’t familiar with Mr. Money Mustache, he writes [...]

lun, Gen 22, 2018
Source Matt Cutts Category: RANKING FACTORS (2)