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Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engine Land.

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mar, Ott 17, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. The post Dealing with duplicate content appeared first on Search Engine Land.

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mar, Ott 17, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Selena was the first female, and youngest, Tejano artist to win a Grammy. The post Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community appeared first on Search Engine Land.

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mar, Ott 17, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Looking to plan ahead and get started on next year's marketing strategy? This marketing calendar and free template will help!

The post You Need This 2018 Marketing Calendar & Free Template! by @annaleacrowe appeared first on Search Engine Journal.

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mar, Ott 17, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)
Users can now link and unlink accounts within the platform more easily. The post Bing Ads launches Multi-Linking for multiple-account management appeared first on Search Engine Land.

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mar, Ott 17, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Adwords

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies.

This guide will provide everything you need to know to get an AdWords account up and running, and set for success. 

The digital [...]

mar, Ott 17, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)

Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.

The post 5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas appeared first on Search Engine Journal.

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mar, Ott 17, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Hire a freelance content marketer who will be the best fit for your organization. Here some qualities to look for.

The post Hiring Freelance Content Marketers: How to Find the Perfect Fit by @https://twitter.com/rosiemay_r appeared first on Search Engine Journal.

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mar, Ott 17, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Monitoring and optimizing landing pages is one of the cornerstones of SEO success. Discover the six steps needed to succeed.

The post How to Optimize for Landing Page Success by @rankranger appeared first on Search Engine Journal.

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mar, Ott 17, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Get ready to start seeing autoplaying video ads in your LinkedIn feed on mobile.

The post LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern appeared first on Search Engine Journal.

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lun, Ott 16, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land.

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lun, Ott 16, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
lun, Ott 16, 2017
Source Search Engine Land Category: RANKING FACTORS (1)