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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Fred report, Bing Ads budgets & Google rich cards appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.

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mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Last week, Amazon added their voice search product “Alexa” to their iPhone app.

This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. [...]

mer, Mar 29, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update. The post Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Most advertisers already use daily budgets, but here's a final heads-up for those still using monthly budgets in Bing Ads. The post Bing Ads will automatically migrate monthly budgets to daily in April appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances. The post Why Google’s SEO advice is NOT (always) in your best interest appeared first...

Please [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Less than a year since Google first introduced rich cards in the US, they're now expanding the feature globally. The post Google quietly expands rich cards worldwide appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts. The post 2016 State of Search report: Paid search dominates, but social ads are catching up appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mar 29, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.

And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

The original lists of static results, comprised [...]

mer, Mar 29, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)

By auditing your content, you can stop wasting your efforts on things that don’t produce results and put your energy into avenues that will drive your business forward. When performing a content audit, it’s important to do things correctly. Here are some common mistakes to avoid when performing a content [...]

mer, Mar 29, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Conferences are a great way to learn about trends, further improve your skills, and rub elbows with experts and colleagues. So how many marketing conferences do you attend each year? Find out what our Twitter community said for this #SEJSurveySays poll question.

The post 64% of Marketers Attend at [...]

mer, Mar 29, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Here's one of the things we do to be successful.

The post A Secret of SEJ Summit, or “Why We’re Not Your Typical SEO Conference” by @itsduhnise appeared first on Search Engine Journal.

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mer, Mar 29, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)