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The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your...

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords ad label, Google site search & local guidelines appeared first on Search Engine Land.

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Planning for virality is nearly impossible, but there are five tactics you can use that will help your content go viral, as seen in these examples.

The post 5 Things That Will Help Your Content Go Viral by @MrDannyGoodwin appeared first on Search Engine Journal.

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mer, Feb 22, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)
The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined ‘Ad’ label replacing solid green version appeared first on Search Engine Land.

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the future of SEO appeared first on Search Engine...

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Google has revealed that emoji  will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results.

Further context was added with the announcement that emoji will appear “where relevant, useful and fun,” and we can expect to see more [...]

mer, Feb 22, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first on Search Engine Land.

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search...

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Recently updated Google guidelines clarify how virtual offices are handled for Google My Business listings. The post Updated Google My Business guidelines disallow virtual offices as service-area businesses appeared first on Search Engine Land.

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important.

Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.

Content produced in [...]

mer, Feb 22, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)
The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The post Maile Ohye has left Google appeared first on Search Engine Land.

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mer, Feb 22, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

We look forward to learning more with you as we continue our podcasting journey with Search Engine Nerds!

The post Announcing Search Engine Nerds, a Rebranded Search Podcast appeared first on Search Engine Journal.

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mer, Feb 22, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)