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Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The post Crafting a successful holistic search approach appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mag 24, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land.

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mer, Mag 24, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. The post The consumer decision journey in the increasingly complex search...

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mer, Mag 24, 2017
Source Search Engine Land Category: RANKING FACTORS (1)

Here's how to make your category and tag pages appear more valuable to search engines, and increase their organic visibility.

The post How to Boost the Organic Visibility of Category & Tag Pages? #AskanSEO by @jennyhalasz appeared first on Search Engine Journal.

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mer, Mag 24, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Have you heard of Google’s “Project Owl” yet?

If not, then you’re in for some fun, because this is a hoot.

Let’s start at the beginning.

Fall of 2016: Trump gets nominated to the presidency.

Still in fall of 2016: All around the world, people are asking “WHO? WHAT? HOW?” That’s when researchers found [...]

mer, Mag 24, 2017
Source Search Engine Watch Category: RANKING FACTORS (1)

Google AdWords announced a number of machine learning innovations it will soon be rolling out.

The post Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern appeared first on Search Engine Journal.

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mer, Mag 24, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)

Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.

The post Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern appeared first on Search Engine Journal.

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mer, Mag 24, 2017
Source Search Engine Journal Category: RANKING FACTORS (1)
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mer, Mag 24, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your [...]
mer, Mag 24, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mar, Mag 23, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new...

Please visit Search Engine Land for the [...]
mar, Mag 23, 2017
Source Search Engine Land Category: RANKING FACTORS (1)
Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. [...]
mar, Mag 23, 2017
Source Search Engine Land Category: RANKING FACTORS (1)