Bologna 40125, Italy
+39 347 517 719
info@htware.it

Analytics and Metrics

Earlier

         Episode Overview Amateur pilot, marketing expert, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to test consistently. [...]

Gio, Mag 23, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

With Google Lighthouse, you can quickly and easily assess the technical performance of any URL. Detailed tests measure load times, accessibility and web security and, at the same time, reveal potential for improving the technical infrastructure of a website. In this blogpost, I’d like to share some examples of companies [...]

Gio, Mag 23, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, founder of Sunken Stone shares his essential search optimization techniques, so your products [...]

Mer, Mag 22, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview A leader in the SEO space, Kelsey Jones, founder of Six Stories shares her unique path to marketing entrepreneurship and owning her own successful agency. In this episode of the Searchmetrics Voices of Search podcast series, Kelsey shows how her spirit of adventure [...]

Gio, Mag 16, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview When it comes to developing YouTube videos, there are many optimization techniques and innovative approaches that can make a big difference on how your YouTube videos rank. In this episode of the Searchmetrics Voices of Search podcast series, David Capone, executive producer for [...]

Mer, Mag 15, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview In this episode of the Searchmetrics Voices of Search podcast series, Duane Forrester, VP of Industry Insights at Yext, shares his industry-leading insights on optimizing for local search. An expert on the confluence of generational change, consumer behavior, and the latest technologies, Duane [...]

Gio, Mag 09, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview In this episode of the Searchmetrics Voices of Search podcast series, Duane Forrester, VP of Industry Insights at Yext, shares his industry-leading insights on optimizing for local search. An expert on the confluence of generational change, consumer behavior, and the latest technologies, Duane [...]

Mer, Mag 08, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

         Episode Overview Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, eBay and others [...]

Lun, Mag 06, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

 Episode Overview Google is not the only search player in town. With competition from ecommerce sites, Amazon, Yelp, and apps like DoorDash growing in popularity, vertical search players are redefining and redistributing Google’s dominance. In this fifth podcast in Searchmetrics’ Non-Google Search Month series, SEO strategist Jordan Koene covers [...]

Ven, Mag 03, 2019
Source Search Metrics Category: ANALYTICS AND METRICS

 Episode Overview Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world with over two billion users worldwide. How do data-driven marketers and SEOs tap into complex localized [...]

Gio, Mag 02, 2019
Source Search Metrics Category: ANALYTICS AND METRICS
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place. Why do Google, Amazon, and Apple, for example, care what sites you [...]
Mar, Nov 13, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?” Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?” Franz: “No, you can do server-side tracking AND keep Marketing in control [...]
Mar, Lug 17, 2018
Source WebAnalyticsWorld Category: ANALYTICS AND METRICS