SEO Ranking Factors (1)

Google's John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.

The post Google: Don’t Blindly Stuff Text into Ecommerce Category Pages by @MattGSouthern appeared first on Search Engine Journal.

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising.

And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that [...]

Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.

The post Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine by @MattGSouthern appeared first on Search Engine Journal.

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa.

Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of [...]

Let’s take a look at a few key considerations when building an SEO and UX-minded main navigation.

The post 6 Tips for Building an SEO + UX-Minded Main Navigation by @joshuacmccoy appeared first on Search Engine Journal.

Here are five reasons why you should be alarmed if your client's business rests solely on PPC.

The post 5 Reasons You MUST Spend Money Outside of PPC by @PPCKirk appeared first on Search Engine Journal.

Learn how getting rid of bad content can bring you great rewards when you join this free webinar.

The post Content Massacre: Why & How You Must Improve or Remove Old Content [Webinar] by @lorenbaker appeared first on Search Engine Journal.

Google published a new research paper on an important update to how web pages are ranked.

The post New Google Algorithm May Update Page Ranking by @martinibuster appeared first on Search Engine Journal.

This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).

The post What Is PPC & How Paid Search Marketing Works by @dangilbertppc appeared first on Search Engine Journal.

Google's John Mueller recently provided some guidance with regards to invalid URLs on a website.

The post Google: Invalid URLs Should Return 404s, not 5XX Server Errors by @MattGSouthern appeared first on Search Engine Journal.

Twitter is working on a feature that will allow users to follow specific threads with a 'subscribe to conversation' button.

The post Twitter to Introduce a ‘Subscribe to Conversation’ Feature by @MattGSouthern appeared first on Search Engine Journal.

Here are five story types that you can use to broaden reach and draw in new clients or customers.

The post 5 Types of Stories Brands & Marketers Should Be Using by @https://twitter.com/seocopychick appeared first on Search Engine Journal.