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SEO Ranking Factors (1)

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using high-CTR keywords for SEO

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance.

Your SEO strategy should be flexible to trends, algorithms, and user [...]

Gio, Ago 15, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
using high-CTR keywords for SEO

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance.

Your SEO strategy should be flexible to trends, algorithms, and user [...]

Gio, Ago 15, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
Example of campaign budget optimization for Facebook AdsManager

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. 

If you are using an API tool like AdRules, you have until September 2020 before it is mandatory.

If you do any advertising on Facebook, you will [...]

Mer, Ago 14, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
Example of campaign budget optimization for Facebook AdsManager

If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. 

If you are using an API tool like AdRules, you have until September 2020 before it is mandatory.

If you do any advertising on Facebook, you will [...]

Mer, Ago 14, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
example of using the AND boolean to find keywords or groups of keywords

If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters.

That’s when [...]

Mar, Ago 13, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
screenshot of tracking the outcome of live events or digital live streams using Splash

Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure success, and sequentially, plan for the future.

In the past, reporting on important metrics was a rather tricky and time-consuming task that required lots of work [...]

Lun, Ago 12, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
robots.txt file how to install on your site

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

If you are not sure how to create your own robots.txt file or are not sure what one is, head on over to our first part of [...]

Ven, Ago 09, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
what kind of content do consumers want to see from brands

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started.

YouTube [...]

Gio, Ago 08, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)
setting up goals in google analytics

Taking control of a site’s technical SEO is both an art and a science. Take it from me — a content strategist guy at heart — technical SEO requires a balance of knowledge, diligence, and grit to be proficient. And for many, it can feel both daunting [...]

Mer, Ago 07, 2019
Source Search Engine Watch Category: RANKING FACTORS (1)